App Store is a service mark of Apple Inc. Smaller companies, in particular, must be cautious in their co-branding initiatives to ensure that the brand they partner with complements their brand. For example, a company may be famous for its electronic goods. Product differentiation will give your prospective customers added value. Here are some of the key product endorsement advantages and disadvantages to consider before starting this type of marketing campaign. If you are looking for a branding agency london which is creative, then you will have no worries trying to find one.