Business-to-Consumer eCommerce, commonly known as B2C, refers to the online selling of products or services directly to individual consumers. This is the most familiar and widespread form of eCommerce, with businesses operating online stores where customers can browse and purchase items. B2C eCommerce encompasses a wide range of industries, including retail, fashion, electronics, and more. Online marketplaces like Amazon and eBay are prime examples of B2C eCommerce platforms that facilitate transactions between businesses and end consumers.