micro influencers vs macro influencers

Trying to figure out the whole “micro vs macro influencers” thing? You’re in the right spot! The online world is buzzing around influencers.

Key Differences : Micro vs Macro Influencers
Ok, let’s start with the basics. Stepping into influencer marketing, you’ll meet two main types of influencers:

1️⃣ Micro-Influencers:
Definition: It is a type of creator who has a small, engaged following (1,000 to 100,000) on social media, known for their authenticity and high engagement rates in niche markets influencers.

They are mostly used for:

👉 Reviews: Create concise product reviews for niche audiences.

👉 Giveaways: Conduct small-scale contests to boost community engagement.

👉 Affiliate Marketing: Earn commissions through affiliate campaigns.