Strategic social media management is vital for educational institutions targeting student demographics. Platforms like Instagram and TikTok enable direct engagement with learners, parents, alums, and influencers in their proximity to raise awareness and shape perception. Education Marketing Agencies like Matebiz Pvt Ltd and others leverage data-informed social strategies to promote programs, events, successes, and campus culture. Optimized for key channels, their comprehensive education marketing strengthens relationships, satisfaction, and referrals through consistent two-way interaction online.