Nikki Smith is the founder and designer behind Nikki Smith Designs, a jewelry brand based in Dallas, Texas, known for its clean, minimal designs and long-lasting, waterproof pieces. With a background in fashion and a passion for creativity, Nikki started her brand in 2016 after noticing a gap in the market for affordable, everyday jewelry that wouldn’t tarnish or fade with regular use.

What started as a side project selling handmade pieces at local pop-ups quickly grew into a full-time business with a national reach. Nikki’s vision was simple: to create jewelry that women could live in—whether working, traveling, or going to the gym—without needing to take it off. Today, her brand is carried in hundreds of stores across the U.S., and she continues to design pieces that reflect her love for simplicity, function, and modern elegance.